Oct. 16, 2017
How to deliver consistent CX when you have thousands of employees | Country Road, General Manager of Brand and Customer Experience, Col Kennedy
Col Kennedy is the General Manager of Brand and Customer Experience at Country Road, which is a premium fashion and apparel retailer. Col has a wealth of experience from working at brands like Disney, Target and Cotton On. Topic 1: How to rethink your loyalty program to drive better relationships with customers. Topic 2: What does it take to manage a brand which has thousands of employees and still deliver consistent experiences?
Resources mentioned:
- Start With Why (book), by Simon Sinek.
Key takeaways (starts at 22:55):
- Start with the customer, not the loyalty program.
- Invest in internal communications
- Understand where your brand's positioning is going and remain in-sync with your customer's expectations
This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.
