April 16, 2018
Four pitfalls to avoid when implementing a CX strategy | Customer Experience Designer, Robert Sørensen
Robert Sørensen is a customer experience designer who specialises in improving customer experiences in the service industry. He was previously a Customer Experience Manager at IAG and was a Customer Experience Designer at Australia’s National Broadband Network (NBN). In this episode, we discuss how to build a business case for CX projects and the four pitfalls to avoid when implementing a CX strategy.
Key takeaways (starts at 39:30):
- Make sure you get quick wins when starting a CX initiative
- Put your CX strategy down on paper so everyone knows what it is
- Enable and empower people to deliver on your CX strategy
- Share the glory with the entire team
This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.
