Sept. 3, 2018
Customer loyalty programs… do they actually work? | Customology, General Manager, Michael Barnard
Michael Barnard is is the General Manager of Customology - a company which helps businesses create loyal customers. He’s an expert at driving customer loyalty and in this episode shares his tips for creating a loyalty program that will actually keep your customers coming back.
Resources mentioned:
- Start With Why (Book), by Simon Sinek
- Eat That Frog! (Book), by Brian Tracy
- The Personal MBA (Book), by Josh Kaufman
- Crack the Customer Code (Podcast)
- The Intuitive Customer (Podcast)
- Freakonomics (Podcast)
- The Elements of Value (Research), by Bain & Company
Key takeaways (starts at 35:36):
- Design your loyalty program for the people you’re trying to reach.
- Look for ways to add more elements of value.
- Do something meaningful with the data you’re collecting.
This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.
